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A writer, editor + trends forecaster.

Anna has over fifteen years of experience managing communication strategy, brand development and projects across hospitality, corporate and the arts. She has worked as a freelance journalist and trends forecaster for global agencies and publications. 


Growing up in Malaysia and New Zealand, Anna moved to London, via Berlin, to study performing arts, making the UK capital her base. Anna’s PhD looked at identity through storytelling and food, in postcolonial states.



TMRW Project: a collection of initiatives focusing on the progress of the hospitality industry

Voices At The Table: a podcast and event series celebrating voices within food

CHEESE, a magazine of culture: exploring people, place + [cheese] produce. 

SOURCED: a public research project founded with Chloe-Rose Crabtree, aimed at developing lines of inquiry into our relationships with food and drink.




Eater London


Yes & No

Whetstone Magazine

Caffeine Magazine

+ more



British Library Food Season: The Rise of New Media

Eater Talks: panellist on ‘The Importance of Diversity’

WGSN trends day: The Future of Food

CODE: panel host 'racism in hospitality'

WTM: panellist 'Luxury travel in 2019: how to stay relevant'

SAUCE Forum 2017: ‘Chefs of Tomorrow’ panel host at global food symposium in Tartu, Estonia

+ more

A media consultant, project manager + communicator.

Based between London + Lisbon, Frankie has over ten years experience of working within restaurant and lifestyle media relations. A curiosity for food, people and cultural histories that surround the food world has led Frankie to FoH roles in London, Boston and Melbourne, sit her WSETs and learn first-hand about this global industry.


Through A+F Creative Frankie searches for projects that share diverse projects and champions personalities, she focuses on ‘smart lifestyle’ which sits at the intersection of food + culture. Frankie thrives on connecting the dots between people and the audiences craving to hear about them, dedicated to engaging media platforms to make the lesser-known voices heard.

She's also a proud born and bred Londoner.



A+F Creative: a creative communications agency specialising in 'smart lifestyle'

Black Book: a global representation platform for Black and non-white people working within hospitality and food media - co-founded with Zoe Adjonyoh & Anna Sulan Masing



Harper's Bazaar



Eater Talks: panellist on ‘How Instagram Has Changed The Way We Eat'

The Caterer: "2021 survival guide: expert advice on looking after your business and your people in the year ahead"


Live Frankly: "Black Book: the address book set to shake up the food industry"


The newest joiner to A + F Creative, Yasmin brings a varied experience of the food industry. Her time spent in kitchens in Vietnam and South Korea, as well as on farms in Australia and France has equipped her with a deep, contextually-grounded knowledge of food and produce.  


Previously working with London’s top restaurants, food start-ups and suppliers, Yasmin offers an outlook that encompasses several angles. She thrives at creating events and advising on brand strategy. She holds a particular passion for projects that illuminate diverse voices of minority cuisines, using her background in academic research to delve into and tell enriching stories. 



Untangling the Knot: a project exploring the racial identity of UK students 

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